sensory marketing | Enrichwise

August 14, 2012 Investment Planning admin

6 key principles of persuasion by Robert Cialdini

6 key principles of persuasion by Robert Cialdini This book (Influence :The psychology of persuasion ~ Robert Cialdini) is on my pending list of books to be read and noting this down in my blog. The book talks about psychology, persuasion and how and why we make decisions when we say Yes The 6 principles are […]

June 25, 2012 Marketing admin

Sensory Branding ~ Power of Sound ~ Audio Experience

Sound~ Human beings are naturally sensitive to sound & meanings. Of course, this powerful association comes naturally right from the first sound we could hear our mother’s heartbeat. Sound evokes memories, experiences and lead to certain behaviors like these: Experiments have shown that when music in restaurants is played slower than the rhthym of heart […]

June 25, 2012 Marketing admin

Sensory Branding ~ Visual Branding ~ Some of the top Brands

Sight ~ The most powerful and seductive sense. It can overrule other senses and override logic. “We see what we want to see”. (Eye of the Beholder) Visual Branding is association of a brand with a color, shape, typography, logo, icon/symbol or look appearance. Research indicates that shopper that shapes and colors influence shopper (consumer) […]

Tag Archives: sensory marketing

6 key principles of persuasion by Robert Cialdini

Sensory Branding ~ Power of Sound ~ Audio Experience

Sensory Branding ~ Visual Branding ~ Some of the top Brands