branding | Enrichwise

August 14, 2012 Investment Planning admin

6 key principles of persuasion by Robert Cialdini

6 key principles of persuasion by Robert Cialdini This book (Influence :The psychology of persuasion ~ Robert Cialdini) is on my pending list of books to be read and noting this down in my blog. The book talks about psychology, persuasion and how and why we make decisions when we say Yes The 6 principles are […]

July 10, 2012 Management, Marketing admin

The ten commandments of Customer Service ~ Carl Sewell

I am in between reading this book ” Customers of Life” and am loving every bit of it. It’s awesome…. It starts with the ten commandments of customer service, delighting customers and keeping customers of life : 1. Give the customers what they want, again and again.. 2. Under promise and Over deliver […]

June 25, 2012 Marketing admin

Sensory Branding ~ Power of Sound ~ Audio Experience

Sound~ Human beings are naturally sensitive to sound & meanings. Of course, this powerful association comes naturally right from the first sound we could hear our mother’s heartbeat. Sound evokes memories, experiences and lead to certain behaviors like these: Experiments have shown that when music in restaurants is played slower than the rhthym of heart […]

June 25, 2012 Marketing admin

Sensory Branding ~ Visual Branding ~ Some of the top Brands

Sight ~ The most powerful and seductive sense. It can overrule other senses and override logic. “We see what we want to see”. (Eye of the Beholder) Visual Branding is association of a brand with a color, shape, typography, logo, icon/symbol or look appearance. Research indicates that shopper that shapes and colors influence shopper (consumer) […]

June 23, 2012 Marketing admin

Bagvertising ~ Cost Effective and Creative Advertising for retailers

Retailers keep looking out for intelligent ways to advertise and create buzz. Shopping bags are shoppers favorite companion. Intelligent and creative Advertising on the shopping bags is known as Bagvertising. Some companies have made really creative Bag-advertisements. Here are a few examples : Interesting The examples of creative Bagvertising are from (L-R) Daihatsu, Red Cross, […]

June 16, 2012 Marketing admin

How advertising sells us a tradition

Prior to 20th century, engagement rings were strictly luxury items, rarely contained diamonds. The industry nosedived in 1870s after massive diamond deposits discovery in South Africa. But in 1939, the De Beers diamond company changed all of that by hiring N.W. Ayer & Son. It Introduced diamond engagement ring and quietly spread the trend through fashion […]

June 13, 2012 Marketing admin

Brand Position & Brand Image

. . What’s a BRAND A singular idea or a concept that you own inside the mind of the prospect ~ Al Ries ~ Marketing Strategist “Your brand is what people say about you when you are not there” ~ Jeff Bezos – Amazon Remarkable experiences leave a mark, whether the experience is remarkably good or remarkably […]

June 10, 2012 Marketing admin

Brand Protection: Evaluate Customer Product/Service Complaints : Impact and Impressions

“Your entire company should be considered your branding department” Service – Customer Service – One of the most important touchpoint. But quite often, neglected by many organizations around the world. One attribute is measuring the consumer complaints. Remember “What gets measured get managed and what gets managed gets done” Here is a mechanism, a company […]

May 27, 2012 Management admin

Procter & Gamble – Foundations of Branding leading to decades of success!!!

How the Foundations of Branding led to the dominance of P&G in future years using Innovation, Strategy, and Branding & Responsiveness. Strategic Vision & Risk taking ability of P&G led to the companies’ dominance in the early decades. The company was started amongst financial crisis with the founders focus on competing with the other manufactures […]

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