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Tag Archives: branding

Bagvertising ~ Cost Effective and Creative Advertising for retailers

Retailers keep looking out for intelligent ways to advertise and create buzz. Shopping bags are shoppers favorite companion. Intelligent and creative Advertising on the shopping bags is known as Bagvertising. Some companies have made really creative Bag-advertisements. Here are a few examples : Interesting The examples of creative Bagvertising are from (L-R) Daihatsu, Red Cross, […]

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How advertising sells us a tradition

Prior to 20th century, engagement rings were strictly luxury items, rarely contained diamonds. The industry nosedived in 1870s after massive diamond deposits discovery in South Africa.    But in 1939, the De Beers diamond company changed all of that by hiring N.W. Ayer & Son. It Introduced diamond engagement ring and quietly spread the trend through fashion […]

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Brand Position & Brand Image

. . What’s a BRAND A singular idea or a concept that you own inside the mind of the prospect ~ Al Ries ~ Marketing Strategist   “Your brand is what people say about you when you are not there” ~ Jeff Bezos – Amazon   Remarkable experiences leave a mark, whether the experience is remarkably good or remarkably […]

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Brand Protection: Evaluate Customer Product/Service Complaints : Impact and Impressions

“Your entire company should be considered your branding department” Service – Customer Service – One of the most important touchpoint. But quite often, neglected by many organizations around the world. One attribute is measuring the consumer complaints. Remember “What gets measured get managed and what gets managed gets done” Here is a mechanism, a company […]

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