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What’s a BRAND

A singular idea or a concept that you own inside the mind of the prospect ~ Al Ries ~ Marketing Strategist

 

“Your brand is what people say about you when you are not there”

~ Jeff Bezos – Amazon

 

Remarkable experiences leave a mark, whether the experience is remarkably good or remarkably bad. These memories are mind share, essentially brand equity, the capital of brands

 

A cardinal rule in marketing :

“NEVER position a BRAND based on performance….” 

 

 So what exactly is Brand Positioning, Brand Image and Brand Position and the relationship between them…

 Let us see…..

 

Brand Positioning: Brand Positioning is the SPACE that the company occupies in the consumer’s MIND.

 

Brand Position: Company spends money to own this SPACE…

 

Brand Image: This is what the customers say about the company

 

Successful Brands are the one’s where there is a  match the Brand IMAGE & Brand POSITIONING….. which creates a Brand Experience….

 

Someone has rightly said ” If you are not a Brand… you are a commodity … where price is everything and low cost is the winner”

 

One way to Protect Brand by focussing on customer service here