Tag Archives: management

The Managerial ~ Leadership Grid ~ What type of manager/leader are you?

The style of management in changing situations is influenced by various factors like organization’s culture, value system, personal history of the manager or chance or opportunity. The style of the manager, nevertheless, impacts the performance of various stakeholders associated with the organization including the manager himself.  What management style do you belong to?  Are you […]

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How advertising sells us a tradition

Prior to 20th century, engagement rings were strictly luxury items, rarely contained diamonds. The industry nosedived in 1870s after massive diamond deposits discovery in South Africa.    But in 1939, the De Beers diamond company changed all of that by hiring N.W. Ayer & Son. It Introduced diamond engagement ring and quietly spread the trend through fashion […]

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Brand Position & Brand Image

. . What’s a BRAND A singular idea or a concept that you own inside the mind of the prospect ~ Al Ries ~ Marketing Strategist   “Your brand is what people say about you when you are not there” ~ Jeff Bezos – Amazon   Remarkable experiences leave a mark, whether the experience is remarkably good or remarkably […]

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Brand Protection: Evaluate Customer Product/Service Complaints : Impact and Impressions

“Your entire company should be considered your branding department” Service – Customer Service – One of the most important touchpoint. But quite often, neglected by many organizations around the world. One attribute is measuring the consumer complaints. Remember “What gets measured get managed and what gets managed gets done” Here is a mechanism, a company […]

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